Our team combines experience with expertise and specialized skills to help your team compete and thrive.

Team members


Lafe Jones

Principal Consultant

Lafe Jones is the owner and principal consultant for Lafe Jones & Associates, a planning, marketing and management firm, based in Alexandria, LA. In addition to serving 15 years as CEO for a regional company with multiple locations and more than 100 employees, Lafe is also an Accredited Public Relations (APR) professional who has more than 15 years of experience managing his independent marketing and strategic planning company, serving a variety of clients throughout the country. Lafe not only provides consulting services, he is also a specialist in coaching and training teams as well as a seasoned public speaker, having given presentations at management and marketing conferences at the local, regional and national levels for decades.

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Luke Jones

Brand Consultant

Luke serves as brand consultant, marketing strategist and copywriter for Lafe Jones & Associates. Prior to partnering with the firm, Luke worked as a copywriter, social strategist and in-house marketing coordinator for a variety of firms and companies in New Orleans. An experienced marketer and storyteller, Luke works hand-in-hand with businesses to strategically grow brands and transform conversations into customers. In addition to being a podcast host and speaker, Luke is also co-author of The Big Fish Experience, a how-to book focused on creating and presenting engaging presentations.